Hands up if you have a Facebook account, (or for that matter twitter or Google or another ‘free’ service) now hands up if you were one of the throng that howled with pain when Facebook changed its interface or bought Instagram or did anything else that you felt affronted by as a user, a customer.

How dare they they change your service without consulting you, after all its yours, right? Simple put, your wrong.  In a discussion I had with my new boss at Felinesoft, if you use these ‘free’ service that that you, your details, your pictures activity checkins, likes and even pokes are all traded by Facebook.

You are a product, you are what the Facebooks of this world trade on, not the customer.

Remember that the next time you feel the need to post a picture of yourself in your pants drinking a glowing pink drink with an umbrella poolside at some summer party you don’t remember attending.

Don’t say we didn’t warn you